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About the crowdfunding platform My City

What Drives Everything We Do

  • WeBelieve inAction Over Words

    Talk is cheap — results matter. While others debate and plan, we're already out there making things happen. Every day, we help project creators turn their "what if" moments into "we did it" victories.

  • Real People,Real Stories

    Behind every campaign is someone with a dream worth fighting for. We're not just moving money around — we're amplifying voices, supporting neighbors, and building the kind of community where everyone has a shot at making their mark.

  • Every Great Movement Starts With One Person

    You don't need permission to change the world. Whether it's fixing a local playground or launching a social movement, every big win started with someone brave enough to take the first step. We're here to help that step become a sprint.

  • Transparencyandtrust

    No hidden fees, no fine print surprises. Every dollar donated, every decision made, every outcome achieved — it's all there for you to see. Because when people trust the platform, amazing things happen.

Our Story

2015
"My City" was launched as part of Netpeak Group (now FRACTAL).
We began with our first crowdfunding campaigns to improve urban infrastructure and support cultural initiatives.
2016

We launched GladPet , a project focused on adoption and support for homeless pets.

We launched GladPet , a project focused on adoption and support for homeless pets.

2017
Our team helped create 4City — a community space in Odesa for like-minded changemakers.
We also launched Odesa Pub, a feel-good media platform that shares positive news.
2018
We hosted the first Home Me Fest — an adoption festival for animals in Odesa.
We were honored with a regional award in the national competition “Charitable Ukraine” in the category of “Charity in the Social Sphere.
2019
The Home Me Fest team organized three animal adoption festivals, helping 186 pets find loving homes.
The Home Me Fest team organized three animal adoption festivals, helping 186 pets find loving homes.
2020
We hosted a pitch event for social projects in Odesa and co-organized the IX Civil Society Development Forum with ISAR Ednannia.
We hosted a pitch event for social projects in Odesa and co-organized the IX Civil Society Development Forum with ISAR Ednannia.
2021
We launched operations in Kharkiv with the support of Abdurakhman Shaikhalov, founder of Evolution Business Park.

We also began working in Dnipro in partnership with Work.ua — though this collaboration was paused due to the full-scale invasion and our shift to supporting military needs.

2022
Our focus shifted to humanitarian aid and social projects supporting communities affected by war. We prioritized local initiatives in frontline regions.

We joined forces in launching Dopovidai , a fundraising platform to support the Ukrainian army.

Together with MarketStar Bulgaria, we provided aid for people with disabilities, humanitarian supplies, and generators.

Thanks to our partners at Crossroads of Cultures,” we helped equip 10 shelters and supported 52 schools for safe learning environments — made possible by a charity concert in Tallinn for Ukraine’s Independence Day, which raised €150,000.

We launched “Together We’re Stronger” program, distributing 1,825,000 UAH in support to:

  • Promprylad.Renovation
  • RescueNow
  • Medical battalion “Hospitallers”
  • Starenki Foundation
  • Serhiy Prytula Foundation
  • Zemlyachky Foundation
2023
We held two project pitch events in Kharkiv, where 11 initiatives received co-financing totaling 633,496 UAH.

We launched an educational direction, which included the program “City of Change” and an educational crowdfunding series on Diia.Osvita featuring comedian Anton Tymoshenko.

2024
We introduced two learning programs — “CrowdStarter” and “Kharkiv Support Fund”.

We also announced a new fundraising tool called “My Dream” .

And we supported the growth of independent media in Odesa — More Lyudey (Sea of People).

2025
Together with Kernel, we ran a training program for communities across 5 regions — My Community: Together with Kernel — where participants raised 673,779 UAH via crowdfunding, and 33 projects received additional funding from Kernel.

We also launched a new community support program in partnership with the International Organization for Migration (IOM) .

And this story isn’t over — we’re still writing it, together.

Meetthe TeamBehindthe Platform

  • Artem Borodatiuk

    Artem Borodatiuk

    Founder of “My city”

    Superpower: The visionary who spots tomorrow's solutions while everyone else is still figuring out today's problems.
  • Olha Pachesna

    Olha Pachesna

    CEO Netpeak New

    Superpower: Takes organized chaos and turns it into organized success.
  • Serhii Lukachko

    Serhii Lukachko

    CEO 31 Group, Chairman of the Board of “My city”

    Superpower: Rallies people around ideas big enough to change everything.
  • Viktoriia Zatsnova

    Viktoriia Zatsnova

    Head of “My city”

    Superpower: Turns challenges into clear steps leading to the goal.
  • Svitlana Novachok

    Svitlana Novachok

    Chief Operating Officer

    Superpower: Sees systems where others see chaos, and knows how to build order.
  • Anna Borysenko

    Anna Borysenko

    Crowdfunding Project Manager

    Superpower: Leads authors through crowdfunding campaigns calmly, confidently, and with faith in results.
  • Anastasiia Lavrova

    Anastasiia Lavrova

    Impact & Data Analyst

    Superpower: Keeps all processes running so that nothing gets lost, and everything moves on time.
  • Revaz Tateishvili

    Revaz Tateishvili

    Education Product Manager

    Superpower: Transforms the educational experience into a journey where every step matters.
  • Anastasiia Zabielina

    Anastasiia Zabielina

    Education Project Manager

    Superpower: Creates learning spaces where everyone feels heard and valued.
  • Mar’iana Mazhak

    Mar’iana Mazhak

    Education Project Manager

    Superpower: Strikes the balance between structure and freedom, giving people exactly what they need right now.
  • Iryna Semeniuk

    Iryna Semeniuk

    Education Project Manager

    Superpower: Explains complex things simply and sparks a desire to learn.
  • Valeriia Antoniu

    Valeriia Antoniu

    Head of Communications

    Superpower: Sees a story that changes behavior where others see just a post.
  • Valeriia Podolska

    Valeriia Podolska

    Communications Manager

    Superpower: Makes complex things accessible and important things visible.
  • Mariia Bohaienko

    Mariia Bohaienko

    SMM Specialist

    Superpower: Knows when, where, and how to communicate to resonate with people's hearts.
  • Olha Lypynska

    Olha Lypynska

    Grant Manager

    Superpower: Knows how to find funds for ideas that once seemed too bold.
  • Mykola Apetyk

    Mykola Apetyk

    Grant Manager

    Superpower: Builds long-term relationships with donors, transforming one-time funding into partnership.
  • Nadiia Pikul

    Nadiia Pikul

    Product Manager

    Superpower: Collects needs, ideas, and data — and turns them into convenient functionality.
  • Maryna Chaplyhina

    Maryna Chaplyhina

    Chief Accountant

    Superpower: Brings more order to her spreadsheets than exists in the entire universe.
  • Mariia Brovkina

    Mariia Brovkina

    Accountant

    Superpower: Creates order where reporting is easy and sleep is peaceful.
  • Olha Valihura

    Olha Valihura

    Finance Lead

    Superpower: Foresees risks and navigates around them in time.
  • Maksym Zlenko

    Maksym Zlenko

    Full stack developer

    Superpower: Turns ideas into buttons, and dreams — into functionality.

Since 2015, we’ve partnered with people who make meaningful change possible

FRACTAL

FRACTAL

A global IT group spanning 25 businesses, 2 non-profits, and over 1,500 professionals.

fractal.new
Inweb

Inweb

A full-service digital marketing agency and Google/Facebook partner, offering comprehensive SEO, PPC, SMM, and mobile promotion.

inweb.ua
Evolution business park

Evolution business park

Kharkiv’s first business park, revitalizing a historic factory site into a modern hub for innovation and startups.

www.facebook.com
European Endowment for Democracy (EED)

European Endowment for Democracy (EED)

An independent grant-making organization supporting democracy across Europe’s neighborhood, Western Balkans, Turkey, and beyond.

www.democracyendowment.eu
National Endowment for Democracy (NED)

National Endowment for Democracy (NED)

A U.S.-based non-profit foundation that strengthens democratic institutions globally.

www.ned.org
International Organization for Migration (IOM)

International Organization for Migration (IOM)

A United Nations–related agency established in 1951, committed to humane and orderly migration through operational assistance to migrants and government partners.

ukraine.iom.int
International Renaissance Foundation

International Renaissance Foundation

One of Ukraine’s largest charitable foundations since 1990, building open and participatory society.

www.irf.ua
America House

America House

A Ukrainian cultural hub promoting American culture, education, and information, with branches in Kyiv, Lviv, and Odesa.

www.americahousekyiv.org
Ministry of Digital Transformation of Ukraine

Ministry of Digital Transformation of Ukraine

Drives state policy on digitalization, open data, e-government, and digital literacy.

thedigital.gov.ua
Diia.Osvita

Diia.Osvita

A national edutainment platform offering practical and engaging lifelong learning.

osvita.diia.gov.ua
Netpeak Bulgaria

Netpeak Bulgaria

A digital marketing agency in Bulgaria, part of the Netpeak ecosystem.

netpeak.bg
Zagoriy Foundation

Zagoriy Foundation

A philanthropic bureau supporting social impact initiatives across Ukraine.

zagoriy.foundation
WORK.ua

WORK.ua

Ukraine’s leading online job platform.

work.ua
Kernel

Kernel

Ukraine's largest grain producer and exporter, a global leader in sunflower oil markets.

www.kernel.ua

Crossroads of Cultures

Estonian NGO preserving and promoting Estonian, Ukrainian, and regional cultural heritage.

Embassy of Estonia

Embassy of Estonia

Official diplomatic mission fostering Estonia–Ukraine relations.

kyiv.mfa.ee
Nova Ukraine

Nova Ukraine

A U.S.-based non-profit providing humanitarian aid and raising global awareness of Ukraine.

novaukraine.org
MarketStar

MarketStar

A global B2B revenue enablement company serving innovative tech brands.

marketstar.bg
3DLOOK

3DLOOK

An AI-driven company specializing in mobile body scanning and visualization for health, fitness, and retail.

3dlook.ai
Veterinarians Without Borders

Veterinarians Without Borders

A non-profit dedicated to protecting the health and welfare of animals worldwide.

www.vwb.org
Why Corporate Social Responsibility Is a Necessity, Not a Trend — Hromadske

Why Corporate Social Responsibility Is a Necessity, Not a Trend — Hromadske

hromadske.ua
Meet 19 Local Projects Transforming Communities in the Poltava Region — Zmist

Meet 19 Local Projects Transforming Communities in the Poltava Region — Zmist

zmist.pl.ua
Business Responsibility, Social Projects, “My City”, and the Challenges of Odesa — Serhii Lukachko Interview — YouTube

Business Responsibility, Social Projects, “My City”, and the Challenges of Odesa — Serhii Lukachko Interview — YouTube

www.youtube.com
₴535,000 for Kharkiv Initiatives: Which Projects Were Funded — Gwara Media

₴535,000 for Kharkiv Initiatives: Which Projects Were Funded — Gwara Media

gwaramedia.com
Ukrainian Shares Crowdfunding Experience in Stockholm — Foreigners Want to Come Learn from Us — Shotam

Ukrainian Shares Crowdfunding Experience in Stockholm — Foreigners Want to Come Learn from Us — Shotam

shotam.info
Women’s Health, Underground Culture, Youth Spaces & Sports: Projects in Kharkiv Funded by “My City” — Lyuk Media

Women’s Health, Underground Culture, Youth Spaces & Sports: Projects in Kharkiv Funded by “My City” — Lyuk Media

lyuk.media
USAID Is Gone — How to Communicate and Find Alternative Funding — Bazilik Media

USAID Is Gone — How to Communicate and Find Alternative Funding — Bazilik Media

bazilik.media
How to Successfully Close a Fundraising Campaign: 10 Expert Tips — NV Life

How to Successfully Close a Fundraising Campaign: 10 Expert Tips — NV Life

life.nv.ua
Comedian Anton Tymoshenko Teaches Crowdfunding in a Diia.Osvita Series — The Village Ukraine

Comedian Anton Tymoshenko Teaches Crowdfunding in a Diia.Osvita Series — The Village Ukraine

www.village.com.ua

How to Supportus

Since 2015, we've been the platform where bold ideas meet generous hearts. Every funded project, every goal reached, every empowered community — it all begins with someone who believes that change is possible.
Ready to be part of it?

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